Sharethrough launches Green PMPs, part of the initiative to decarbonize digital advertising with Green Media Products in partnership with Scope3, becoming the first SSP to offer media with net zero carbon emissions.
Advertising is responsible for a 28% uptick in carbon footprint for the average consumer. More specifically, a single video or display ad impression represents an average of 1g of CO2.
Round trip flight from Boston to London (per passenger)
Fully charging 121k smartphones
Sharethrough Green PMPs allow brands to partake in a cleaner media ecosystem.
Of consumers will favor brands that are actively working to reduce their carbon emissions.
Of consumers believe brands play a more important role than governments to create a better future.
Join our partnering brands and agencies and help us build a cleaner digital advertising ecosystem.
"The Green PMP initiative fits perfectly with Cossette Media's purpose of Making Media Matter and particularly the importance of building a cleaner and sustainable media ecosystem. We are happy to see a tech company like Sharethrough take leadership on creating a turnkey way for agencies like us to achieve net-zero carbon emissions on our programmatic media buys".
"The Green PMP from Sharethrough and Scope3 provides a viable path toward a cleaner, greener digital media ecosystem. OMD UK is proud to be an anchor partner for this initiative, bringing more awareness and real solutions to the entire digital media ecosystem. We’re excited to see the results so we can continue to learn and advance our work in this area as we look to support our own and our clients sustainability ambitions."
"Green PMPs are the easiest and most impactful thing brands can do to help decarbonize advertising. By building carbon into its Green PMPs, Sharethrough is allowing brands and media buyers to take action to fight climate change without compromising on campaign results."
For every campaign delivered on Sharethrough Green PMPs, Scope3 measures the carbon emission of the entire programmatic supply chain, then allocates part of the media cost towards high quality carbon removal projects that equates to the exact cost of carbon emitted from that media.
Banners, video and/or native ads are identified as a Green Media Product while also allowing users to access more information about the initiative.
The Green Icon identifies advertising creatives that are delivered through a carbon offset supply path.
Search for "Green PMP" or "GMP" in your DSP and deliver on those inventory packages.
Sharethrough is committed to reducing its overall carbon footprint. Offsetting carbon footprint is one thing, however this should not be the only thing companies do. At Sharethrough, we also develop technologies that will allow us to decrease our overall carbon footprint.
Our SmartSuite™ technologies use AI & ML to optimize and diminish energy required by our tech infrastructures.