Verizon Visible Drives Efficient Cost Per Site Visits

Strategy

Verizon Visible and Sharethrough partnered to drive an efficient Cost Per Site Vist, (1 visit in 30 minutes), to the Visible landing page. Verizon Visible ran Native Display units in order to drive the most efficient, high quality site traffic to the Visible Landing page. Throughout the campaign flight URL level CPV/Conversion DSP reporting was used to optimize across the custom deal ID on a weekly basis. Overall, this campaign achieved a Cost Per Site Visit $0.35 below benchmark. Due to the success of this campaign, Verizon Visible renewed the partnership the following quarter.

Audience

Verizon Media DSP

Campaign Goals

Cost Per Site Visit

Ad Format

Native

Creative Type

Native Display

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